Tag Archives: purdue pharma

Purdue Pharmas Marketing and the Roots of the OxyContin Epidemic

In the late 1990s, Purdue Pharma’s marketing campaign for OxyContin was the kick-off for the prescription drug industry’s massive promotion of narcotic painkillers for the treatment of chronic pain. One of Purdue’s marketing tools was a promotional video that showed how OxyContin had improved the lives of seven patients. The video was distributed directly to [...]

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New Drugs Same Old Problem – OxyNEO Zohydro Oxecta Etc

There is a lot of controversy brewing about the new drugs that are coming to market. “Tamper Proof” OxyContin An example is “harder to abuse” drugs: like OxyNEO. The question is, how “hard to abuse” are they? There are critics who point out that the drug’s manufacturer Purdue Pharma doesn’t make that claim in official [...]

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