Monthly Archives: September 2012

Purdue Pharmas Marketing and the Roots of the OxyContin Epidemic

In the late 1990s, Purdue Pharma’s marketing campaign for OxyContin was the kick-off for the prescription drug industry’s massive promotion of narcotic painkillers for the treatment of chronic pain. One of Purdue’s marketing tools was a promotional video that showed how OxyContin had improved the lives of seven patients. The video was distributed directly to […]

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