Category Archives: purdue pharma

Purdue Pharma “Fights Opioid Epidemic” – Too Little, Too Late?

Perdue pharma

Purdue Pharma is one of the largest opioid makers in the country and the subject of countless lawsuits in the past few years. They’ve received scrutiny over their choices to market and push Oxycontin on the doctors, and in February, they promised to stop actively marketing the drug. Now, this opioid maker is making efforts […]

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Purdue Pharmas Marketing and the Roots of the OxyContin Epidemic

In the late 1990s, Purdue Pharma’s marketing campaign for OxyContin was the kick-off for the prescription drug industry’s massive promotion of narcotic painkillers for the treatment of chronic pain. One of Purdue’s marketing tools was a promotional video that showed how OxyContin had improved the lives of seven patients. The video was distributed directly to […]

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